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What is Visual Kei Fashion? A Complete Guide & DIY Ideas!

Are you ready to plunge into a world where fashion fearlessly breaks all the rules? Say hello to Visual Kei fashion, the ultimate game-changer that’s been turning heads since its inception. Brace yourselves for a whirlwind tour of VKei, where the fabulously outrageous reigns supreme, and “go big or go home” is the order of the day.

Feature Visual Kei Fashion

What is Visual Kei Fashion

X-JAPAN, famous Japanese Visual Kei music band in 1987
X-Japan, a famous Japanese Visual Kei music band, in 1987

Visual Kei, or VKei, is a striking Japanese fashion and music movement that emerged in the late 1980s and early 1990s. VKei fashion is a delightful blend of bold makeup, daring hairstyles, and extravagant outfits that scream, “Look at me!” The movement’s equally vibrant music scene features bands that not only rock the tunes but also sport the edgy VKei looks.

As a counter-cultural movement that allowed individuals to express their creativity and individuality, VKei fashion broke the traditional Japanese cultural emphasis on conformity and fitting in.

The Origin and Evolution of Visual Kei

The history of Visual Kei fashion and music is a colorful tale that began in the late 1980s and early 1990s. With roots in Japan’s underground music scene, VKei’s origins are often credited to pioneering band X Japan, who differentiates themselves from other Western rock brands through their distinctive appearance and style.

As the movement gained momentum, more bands joined the VKei bandwagon, each adding their unique flair to the mix. Bands like Luna Sea and Malice Mizer threw caution to the wind, experimenting with androgynous looks, historical costumes, and even elements of Gothic fashion. The result? An eclectic blend of styles that gave birth to various VKei subgenres, from the dark and brooding to the bright and whimsical.

The 2000s saw a surge in Visual Kei fashion’s popularity, both in Japan and abroad, thanks in part to the internet. Newer bands like the Dir en Grey turned up the volume on the movement, refining and redefining the VKei look, proving that this fashion-music hybrid was no passing fad.

VKei Makeup and Hairstyles

  1. Dramatic Eye Makeup
    • Thick eyeliner: Wing it out for added flair
    • Colorful eyeshadows: Go for bold hues and shimmering textures
    • False eyelashes: The bigger, the better – volume is key
  2. Bold Lip Colors
    • Deep reds: Think vampire chic
    • Daring blacks: Unleash your inner goth
    • Metallics and unusual shades: Why not try a purple or blue?
  3. Gravity-Defying Hairstyles
    • Vibrant hues: Electric blue, hot pink, neon green – the sky’s the limit
    • Eye-catching patterns: Stripes, color blocks, and more
    • Textured styles: Crimps, waves, or curls – mix it up for a unique look
  4. Extensions and Accessories
    • Clip-in extensions: Add length and volume to your tresses
    • Hairpieces: Use them to create a truly avant-garde style
    • Accessories: Embellish your hair with beads, feathers, or decorative pins
  5. Styling Essentials
    • Hairspray: Your best friend for maintaining those gravity-defying styles
    • Hair gel: Create texture and hold for a look that lasts all day (or night)
    • Patience: Perfecting your VKei hairstyle might take some time, so stay dedicated

Incorporate these elements into your beauty routine to create your own unique Visual Kei look. Remember, when it comes to VKei, more is always more – so don’t be afraid to go all out and make a bold statement.

Simple DIY VKei Clothing and Accessories

Studded Jacket Makeover

  1. Grab a plain jacket (denim, leather, or faux leather)
  2. Choose your studs (pyramid, round, or spiked)
  3. Mark the placement of the studs with a fabric marker or chalk
  4. Use a pair of pliers to attach the studs to the jacket, pressing the prongs through the fabric and folding them inward
  5. Get creative with patterns or stud clusters for a one-of-a-kind VKei statement piece
DIY Studded Jacket
DIY Studded Jacket


200 Sets 9.5mm Cone Spikes
Bellivera Women Faux Leather Casual Jacket

Patched-Up Pants

  1. Find a pair of pants (jeans or trousers) that need a little extra VKei flair
  2. Collect various fabric patches or scraps with bold prints, patterns, or textures
  3. Cut the patches into irregular shapes or specific designs
  4. Sew or use fabric glue to attach the patches to your pants in a random or organized pattern
  5. Flaunt your newly-upcycled VKei masterpiece with pride
DIY Patched Pants
DIY Patched Pants


Old Jeans, totally free
Old Jeans
Fabric Scraps, completely free
Fabric Scraps

Chain-Adorned Accessories

  1. Select an accessory to embellish, such as a belt, bag, or necklace
  2. Purchase a variety of chains in different lengths, thicknesses, and finishes
  3. Attach the chains to your chosen accessory using jump rings, sewing, or even safety pins for a punk twist
  4. Layer and drape the chains to create a unique, eye-catching statement piece that screams VKei
DIY Chain Belt
DIY Chain Belt


18K Gold Plated Stainless Steel Chain
Riuziyi 2Pack Big Chunky Plastic Hip Hop Chain
Old Belt, totally free
Old Belt

Fishnet Arm Warmers

  1. Find a pair of fishnet tights or stockings
  2. Cut off the legs, leaving the feet intact
  3. Cut a small hole in the foot section for your thumb
  4. Slip your arm through the stocking with your thumb in the hole and fingers exposed
  5. Pair your DIY arm warmers with a VKei outfit for an edgy finishing touch
DIY Fishnet Arm Warmer
DIY Fishnet Arm Warmer


CHRLEISURE Women's Sparkle Rhinestone Fishnet

Top Influencers in VKei's Community

Social media has become a playground for fashion enthusiasts, and Visual Kei fashion is no exception. The VKei scene has gained significant traction online, with fans and fashion influencers showcasing their unique styles and favorite brands on platforms like Instagram, Twitter, and TikTok.

Mana, a youtube and the founder of Moi-même-Moitié, and Kaya (@kaya_rose) are two prominent figures within the online VKei community. Their stunning ensembles and makeup skills have inspired countless fans to experiment with the Visual Kei style, turning them into bona fide trendsetters.


Well, folks, we’ve taken quite the rollercoaster ride through the dazzling and daring universe of Visual Kei fashion. From its rockin’ roots to the gravity-defying hairstyles, VKei is one heck of a fashion statement.

We’ve also dabbled in the DIY side of things, showing that you don’t need to break the bank to look like a VKei rockstar. And let’s give a shoutout to the top dogs in the VKei world – the fabulous influencers who keep the scene fresh, fierce, and oh-so-fashionable.

If you want to learn more about Japanese fashion, welcome to our “Japanese Fashion” channel. Feel free to leave a comment if you have any questions or ideas about fashion ~ We are always here to exchange brilliant thoughts!

Have a good day

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