Little Orange Kitten
Table of Contents

What Is Kogal Fashion? The 90s Japanese Schoolgirls’ Culture

Hey, have you ever heard of kogal fashion? It’s a wild and colorful street trend that started in Japan in the 1990s and has been making waves ever since. Think short skirts, platform shoes, and pastel-colored hair. It’s like a cross between a schoolgirl uniform and a rave party.

In this article, we will introduce kogal fashion thoroughly and explore what makes it so unique. So no more words. Let’s step onto the streets of Tokyo!

Feature The Kogal Fashion

What is Kogal? What Does It Mean?

Kogal is a Japanese subculture that emerged in the 1990s.

Kogals are typically high school girls who adopt a playful and rebellious style that sets them apart from mainstream culture. These daring Japanese girls take the standard schoolgirl uniform and toss it out the window. They strut down Tokyo’s streets in short skirts, loose socks, and enough makeup to paint a house.

The Origin of the Kogal Fashion

Fashion Districts in Tokyo
Fashion Districts in Tokyo

Believe it or not, the kogal fashion trend has its roots in the strict dress codes of Japanese high schools.

Back in the 1990s, students were required to wear traditional uniforms that were about as exciting as watching paint dry. However, there were a bunch of high school girls who would skip school and hang out in Shibuya’s trendy shopping centers, such as 109 and Shibuya Parco. They began to rebel by making small changes to their uniform, such as rolling up their skirts, wearing loose socks, and tying their hair in unconventional colors.

This new style quickly spread throughout Tokyo’s bustling Shibuya district. It evolved over time and ultimately became Kogyaru fashion, one of the hottest trends among young girls in Japan.

Key Elements in Kogal Fashion

Kogals are known for their love of mini skirts, often paired with loose socks that slouch around their ankles. They also like to layer their tops, with crop tops and baggy sweatshirts being popular choices. And let’s not forget about the hair – kogals often have their hair dyed in shades of blonde or brown and styled in loose, tousled waves. All these elements come together to create a daring kogal look.

Short Skirts

japanese kogal fashion - short skirtsKogals are breaking fashion rules left and right, especially when it comes to skirt length! Forget about conservative hemlines – these girls are all about showing off some leg. And when it comes to accessorizing those short skirts, they know just what to do. You’ll often see them rocking loose socks or leg warmers, giving their look an extra playful twist.

Loose Socks

japanese kogal fashion - loose socksTo complement their short skirts, kogals often wear loose, slouchy socks that scrunch down around their ankles. These socks are typically white but can also come in pastel colors or with cute patterns.

Platform shoes

japanese kogal fashion - platform shoesKogals love their platform shoes, which add height and a touch of glam to their outfits. These shoes often have thick, chunky soles and come in a variety of styles, from classic Mary Janes to trendy sandals.

Heavy Makeup

Kogal girl in the 90s Egg Magazine
Kogal girl in the Japanese 90s “Egg” Magazine

If you’re ever in Japan and spot a girl with eyelashes so long she could fly away, chances are she’s a kogal. These fashion-forward ladies are notorious for their over-the-top makeup game, which includes thick black eyeliner, colorful eyeshadow, and of course, those eyelashes that defy gravity.

Kogals are also big fans of shiny lip gloss or bright lipstick. These girls definitely know how to make a statement with their makeup!

Kogal Fashion Icons

Kogal fashion has its own set of icons who have played a significant role in its evolution.

Among them are “Gyaru Queen” Tsubasa Masuwaka, “Pioneer Model of Kogal Magazines” Rumi Itabashi, and the indispensable “queen of J-pop” Ayumi Hamasaki.

Tsubasa Masuwaka

Kogal Fashion Icons Tsubasa MasuwakaTsubasa Masuwaka is a name that any true kogal fan should know. She’s a former Japanese model and singer famous for popularizing the “gyaru” look, an upgraded version of kogal fashion. Tsubasa was known for her oversized eyes, vibrant hair, and bold makeup, which helped her stand out in a sea of conformity.

She even launched her own brand, CandyDoll, which features cosmetics and fashion items catering to the kogal and gyaru subcultures. Tsubasa’s influence on kogal fashion cannot be overstated – without her, the trend might not have spread beyond the streets of Tokyo.

Rumi Itabashi

Kogal Fashion Icons Rumi ItabashiRumi Itabashi, a former “egg” magazine model, played an essential role in promoting kogal fashion in the late 1990s and early 2000s.

She made her debut with colorful kogal styles in April 2004. After that, she continued to model for “egg” until their suspension in 2014. Her unique fashion choices on the pages of “egg” magazine caught the attention of young women all over Japan. The magazine’s circulation skyrocketed, and Itabashi became an icon in the kogal fashion world.

Her influence extended beyond the pages of the magazine and into real life, as young women sought to replicate her bold style.

Ayumi Hamasaki

Ayumi Hamasaki, often referred to as the “Empress of J-Pop,” is one of Japan’s most popular singers and a fashion icon in her own right. She rose to fame in the late 1990s and early 2000s, coinciding with the rise of kogal fashion. Hamasaki’s music and fashion choices have been influential in the kogal subculture, with many young girls emulating her edgy style. She often sports short, dyed hair and daring outfits that combine elements of kogal fashion with punk and rock styles.

In addition to her music career, Hamasaki has also collaborated with fashion brands such as Samantha Thavasa and is known for her love of designer clothing and accessories.

Final Words

In short, kogal fashion is about being cute and cool at the same time. It may have originated from rebellious teenagers in the ’90s, but it has evolved into a fashion statement embraced by many.

With its short skirts, loose socks, heavy makeup, and platform shoes, kogal fashion has acquired support from many fashion icons and followers.

If you want to know more about Japanese fashion trends, welcome to our “Japanese Fashion” channel

Feel free to leave a comment if you have any questions or ideas~ We are always here to exchange brilliant thoughts!

Have a good day

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Latest Asian Trends

Discover the secrets of Asian & US fashion trends✨

Subscribe to our weekly newsletter and unlock:

  • Exclusive fashion insights from US, Japan, Korea, and China
  • A journey through historical fashion trends
  • Shopping tips to snag the best deals on stylish outfits